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Producing Focused Social Media Content

Producing Focused Social Media Content

How do you focus the content you post to target your ideal customers?



Full Transcript

Yeah, definitely. I have two starting places. One is what is Jim currently challenged with? What is his challenge he’s looking to overcome, and how can I assist him in doing that? Just by writing an article, a Facebook message, a tweet, whatever that looks like.


My other one is, what is the current theme of my current clients and the questions that they’re asking a lot of? How can I start to address those questions and comments in the form of a blog post or something along those lines?


My starting point is always, ‘How can I create the most value for the person that is reading this?’ Which I think is very important. My biggest thing isn’t, how can I put them into the sales funnel and get them to buy my services.


I come at it from, how can I provide the most value for this person that I will be a trusted source, that they will continue to come back for that value.


Who knows, maybe they will eventually purchase a service from me, or hire me, or different things like that. But that’s not my main intent. My main intent is to give, give, give.

About the mediator

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Jason Dykstra is a Conflict Management Specialist. He works with organizations and churches to assist them in moving from conflict situations to creative solutions. He is an international speaker and specializes in relational and communication issues. He uses his training and experience in mediation, coaching, group facilitation and training to assist people in becoming more conflict resilient. Jason also coaches folks in the Dispute Resolutio... View Mediator