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Marketing Outside Your Comfort Zone

Marketing Outside Your Comfort Zone

What kinds of things did you do to market yourself which took you outside your comfort zone?



Full Transcript

Well, contacting people to offer to work for them without any other, without any invitation, or networking events, wandering up to people to tell them, A, about something they don’t know about, which is mediation, and, B, me, and why they should choose me out of all of them. Those are some things that terrified me and really I wasn’t interested in trying to do those things.


Writing about yourself, to put it publicly on the website, on LinkedIn, or whatever, and promoting yourself, it’s not my culture to, although my friends might disagree, to blow your own trumpet, and yet, it’s essential, you have to tell people. They have to be persuaded of why it’s worth spending the money that they’re going to spend on hiring you.

About the mediator

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Phil trained as a Civil & Commercial Mediator with the ADR Group in 2006 and became a full time mediator in 2008. Since then he’s mediated a wide range of disputes including catastrophic injury claims, will disputes, commercial contracts, boundary disputes to name a few. He is a former solicitor with 18 years litigation experience with two of the countries leading claimant personal injury claims. Phil is incredibly passionate about... View Mediator